Salem Five is the bank that listens. We created a campaign that was built on hearing the voices of consumers.
Banner ads, outdoor and print drive to a microsite where opinions can be voiced.
People voiced their needs. We got a lot of response, and our client was incredible with follow-up. Thoughtful replies were key to making this campaign work.
We wanted to stand by our promise of being "the bank that listens" by asking our audience what they want from their banking experience, and responding to them individually.
