An unbranded disease state education campaign addressing the oversuppression of T-regulatory (white blood) cells in lymphoma treatment. Zandelisib offers intermittent dosing to mitigate oversuppression. We developed a concept centered on an endangered species campaign, to "Save the T Regs", complete with commemorative stamps. It spotlights the importance of these cells in the human "ecosystem".

Role:

Concept, Art Direction

Tags:

Digital