Digital execution focused on defining the theme.
Digital execution that previewed the event experience, incorporating the "New" versions of each time of day.
Static digital execution.
Kitchen scenario with juice bar for "The New Morning Routine"
Floor decals guided visitors through the space, evoking the feeling of morning, afternoon, and night.
Product presentations were documented and posted.
Phases of the day were indicated with themed backdrops.
Live custom t-shirt creations in "The New Craft Room"
Lighting and backdrops for photo moments.
Brand activation where guests wrote down their "everyday luxuries" on stickies.
Creative directed the launch of The New Everyday, an immersive three-day pop-up experience in Greenwich Village that brought together nine emerging home, wellness, and creativity brands. Through theme concepting, design, and copywriting, I developed a cohesive brand experience spanning environmental design, logo design, a digital campaign, influencer marketing, and print collateral. The New Everyday showcased the latest products designed to make everyday life easier, healthier, and happier.
Journalists, influencers, and bloggers documented the experience, bringing increased visibility to all nine brands.
Visitors enjoyed:
Specialty fresh-pressed juices
Interactive brand experiences
Entertainment throughout the space
Aura photos and backdrop installations
