Women experiencing menopause are overwhelmed by symptom-focused messaging that often reinforces frustration or loss. They don't want another reminder of what's happening to them. They want permission to keep living.

Our strategy was to shift the conversation away from symptoms and toward momentum. Instead of selling pollen extract, we’re selling the feeling of getting your life back.

Developed creative strategy, campaign look, and execution across digital, social, and packaging design.

Client:

UPSA

Role:

Creative Director: Developed creative strategy, campaign look, and execution across digital, social, and packaging design.

Tags:

Healthcare